How did IKEA diversify? Case 2.2 IKEA The Swedish home products retailer IKEA Group (IKEA) has grown
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How did IKEA diversify? Case 2.2 IKEA The Swedish home products retailer IKEA Group (IKEA) has grown from a oneman mail order company, established in 1934, into an operation with 224 IKEA stores in 33 countries/territories and 84,000 employees by 2005.
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International Business Strategy And Cross Cultural Management An Applied Approach
ISBN: 9780521862585
1st Edition
Authors: Nicole F. Richter ,Jesper Strandskov ,Sven Hauff ,Vasyl Taras
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