What are the core competencies and end products of IKEA? How are they linked with each other?
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What are the core competencies and end products of IKEA? How are they linked with each other? Case 2.2 IKEA The Swedish home products retailer IKEA Group (IKEA) has grown from a oneman mail order company, established in 1934, into an operation with 224 IKEA stores in 33 countries/territories and 84,000 employees by 2005.
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International Business Strategy And Cross Cultural Management An Applied Approach
ISBN: 9780521862585
1st Edition
Authors: Nicole F. Richter ,Jesper Strandskov ,Sven Hauff ,Vasyl Taras
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