3.6 Water taken from the public water supply and put in bottles would seem to be a...

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3.6 Water taken from the public water supply and put in bottles would seem to be a homogeneous good.

Yet Coke and Pepsi have spent large amounts on advertising to convince consumers that their bottled water products, Dasani and Aquafina, are highly distinctive. Why would these firms undertake such expenditures if the bottled water market is a Bertrand market?

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