75. Explain why perfect personalized pricing is typically more profitable than menu pricing. Why then do companies

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7–5. Explain why perfect personalized pricing is typically more profitable than menu pricing.

Why then do companies use menu pricing?

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Managerial Economics And Organizational Architecture

ISBN: 9781260571219

7th International Edition

Authors: Clifford W. Smith, Jerold Zimmerman, James Brickley

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