A managers choice of a strategy (like market price, advertising expenditure, or R&D spending) will generally affect

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A manager’s choice of a strategy (like market price, advertising expenditure, or R&D spending) will generally affect a competitor’s choice of a strategy, and that this strategic interaction can be represented using game theory

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Managerial Economics A Strategic Approach

ISBN: 285451

2nd Edition

Authors: Robert Waschik ,Tim Fisher ,David Prentice

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