Can you use the model of product differentiation to explain the fact that all major brewers introduced

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Can you use the model of product differentiation to explain the fact that all major brewers introduced a type of ice beer within a very short period of each other? Is this an example of maximal or minimal product differentiation?

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Managerial Economics A Strategic Approach

ISBN: 285451

2nd Edition

Authors: Robert Waschik ,Tim Fisher ,David Prentice

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