Can you use the model of product differentiation to explain the fact that all major brewers introduced
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Can you use the model of product differentiation to explain the fact that all major brewers introduced a type of ice beer within a very short period of each other? Is this an example of maximal or minimal product differentiation?
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Managerial Economics A Strategic Approach
ISBN: 285451
2nd Edition
Authors: Robert Waschik ,Tim Fisher ,David Prentice
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