In Section 8.1 we showed that when the incumbent firm 1 accommodated entry, it earned profits: 1a
Question:
In Section 8.1 we showed that when the incumbent firm 1 accommodated entry, it earned profits:
1a
= (60 – c/2) · (30 – c/4) – F When this same firm chose capacity to deter entry, it earned profits:
1d
= 2 F · (120 –
c) – 5F The incumbent will deter entry as long as 1d >
1a
, or as long as 1d
–
1a > 0. Suppose marginal cost c = 60.
(a) Solve for 1d
–
1a
.
(b) For which values of the fixed cost F will the incumbent deter entry?
(c) Can you interpret the fixed cost F as a cost of entry deterrence? Is the incumbent more or less likely to deter entry as F gets larger?
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Related Book For
Managerial Economics A Strategic Approach
ISBN: 285451
2nd Edition
Authors: Robert Waschik ,Tim Fisher ,David Prentice
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