Q2.5 Southwest Airlines is known for offering cutrate promotional fares to build customer awareness, increase market share
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Q2.5 Southwest Airlines is known for offering cutrate promotional fares to build customer awareness, increase market share and boost revenues in new markets. Would you expect total revenue to be maximized at an output level that is typically greater than or less than the short-run profit-maximizing output level? Is such an approach incompatible with long-run profit maximization?
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