Q6.2 Forecasting the success of new product introductions is notoriously difficult. Describe some of the macroeconomic and

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Q6.2 Forecasting the success of new product introductions is notoriously difficult. Describe some of the macroeconomic and microeconomic factors that a firm might consider in forecasting sales for a new teethwhitening product.

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Managerial Economics

ISBN: 1518

14th Revised Edition

Authors: Mark Hirschey

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