The ABC Company manufactures digital clock radios and sells on average 3,000 units monthly at $25 each

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The ABC Company manufactures digital clock radios and sells on average 3,000 units monthly at $25 each to retail stores. Its closest competitor produces a similar type of radio that sells for $28.

a. If the demand for ABC’s product has an elasticity coefficient of −3, how many will it sell per month if the price is lowered to $22?

b. The competitor decreases its price to $24. If cross-price elasticity between the two radios is 0.3, what will ABC’s monthly sales be?

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