As a team, consider the following situation and then outline an action plan as to how you would propose to deal with it. Your company has traditionally had a young employee profile. As a retailer catering for the late teen market, your sales force has always reflected this fact.

However, it has meant, over the past ten years, an average voluntary turnover rate of 43 percent. Last year that rocketed to 58 percent. Sales are falling, customer satisfaction has dropped, and supervisors and managers (mainly in their 30s) report having to spend 60 percent of their time recruiting and training. This leaves little time for marketing initiatives.