14 Theme and event years have been used by several countries as a tourism marketing strategy. Why...

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14 Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?

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Marketing And Managing Tourism Destinations

ISBN: 9780415672498

1st Edition

Authors: Alastair M. Morrison

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Question Posted: Oct 11, 2024 04:02 AM

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14 Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?
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14 Theme and event years have been used by several countries as a tourism marketing strategy. Why...

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Marketing And Managing Tourism Destinations

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