Who is our customer? What kinds of things are important to that customer? How does he or
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Who is our customer? What kinds of things are important to that customer? How does he or she perceive us? What kind of relationships do we have? LO.1
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Managing Organizational Change A Multiple Perspectives Approach
ISBN: 9781260043716
4th Edition
Authors: Ian Palmer, Richard Dunford, David Buchanan
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