1. What are the benefits to be gained from a tourism or hospitality organization of your choice...

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1. What are the benefits to be gained from a tourism or hospitality organization of your choice by adopting a segmentation strategy based on the above so-called “tribes”?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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