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Marketing For Hospitality And Tourism(1st Edition)

Authors:

Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

marketing for hospitality and tourism 1st edition alan fyall; patrick legohérel; isabelle frochot; youcheng

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Cover Type:Paperback

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Book details

ISBN: 9781138121294

Book publisher: Routledge

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Book Summary: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally.

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