2. Is there any specific marketing methodology when a company expands its business internationally on several markets?

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2. Is there any specific marketing methodology when a company expands its business internationally on several markets? What are the main challenges the company or the destination will face?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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