An international companys marketing environment inevitably deals with diversity, and one major aspect of diversity is the

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An international company’s marketing environment inevitably deals with diversity, and one major aspect of diversity is the role of language in attracting customers from different countries. How do differences in language affect tourism?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:01 AM

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An international companys marketing environment inevitably deals with diversity, and one major aspect of diversity is the

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Marketing For Hospitality And Tourism

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