Briefly explain why destination marketing is a complex activity. Discuss how the marketing of a destination differs
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Briefly explain why destination marketing is a complex activity. Discuss how the marketing of a destination differs from that of the marketing of a FMCG or a tourism business/ product.
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Destination marketing is a complex activity due to multiple reasons 1 Scope and Diversity of Offerings Unlike a FastMoving Consumer Goods FMCG product ...View the full answer
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Related Book For 
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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