Describe some of the limitations of the SERVQUAL model?
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Describe some of the limitations of the SERVQUAL model?
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The SERVQUAL model is a popular tool used in evaluating service quality by measuring the discrepancy between customer expectations and their actual ex...View the full answer
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Tamil Elakkiya Rajendran
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Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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