Choose any one of the tourism service suppliers that has been discussed in this course. With two

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Choose any one of the tourism service suppliers that has been discussed in this course. With two or more students, brainstorm ways that mass customization and microsegmentation could be used to improve customer service and revenues.

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Tourism The Business Of Hospitality And Travel

ISBN: 9780134484488

6th Edition

Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor

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