Compare and contrast internal databases, marketing intelligence, and marketing research as a means fordeveloping marketing information. In
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Compare and contrast internal databases, marketing intelligence, and marketing research as a means for developing marketing information. In your discussion provide a definition of each one and then explain the types of useful information you could gain from internal databases, marketing intelligence, and marketing research. Explain why you would need to use all three.
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Internal databases marketing intelligence and marketing research are distinct approaches for gathering marketing information each offering unique benefits and serving different purposes in the decisio...View the full answer
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Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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