Define the term brand and explain strategies and decisions companies make in building and managing their brands.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Define the term brand and explain strategies and decisions companies make in building and managing their brands.

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A brand refers to the perception and reputation of a product service or company in the minds of consumers It is the combination of tangible and intang...View the full answer

Marketing For Hospitality And Tourism

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