Describe a service culture and identify characteristics of service marketing.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 13, 2023 11:43 AM

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Describe a service culture and identify characteristics of service marketing.

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A service culture refers to an organizational mindset and set of values that prioritize delivering exceptional customer service consistently It involves cultivating a customercentric environment where ...View the full answer

Marketing For Hospitality And Tourism

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