Describe the basics of managing the sales force, and explain how to set sales force strategy, how
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Describe the basics of managing the sales force, and explain how to set sales force strategy, how to pick a structure—territorial, product, customer, or complex—and how to ensure that sales force size is appropriate.
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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