Describe the macroenvironmental forces that affect the companys ability to serve its customers.

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Describe the macroenvironmental forces that affect the company’s ability to serve its customers.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 13, 2023 11:03 AM

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Describe the macroenvironmental forces that affect the companys ability to serve its customers.

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Macroeconomic forces are external factors that impact a companys ability to serve its customers These forces operate on a larger scale and influence t...View the full answer

Marketing For Hospitality And Tourism

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