Explain how companies identify attractive market segments and choose a market-targeting strategy.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Explain how companies identify attractive market segments and choose a market-targeting strategy.

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Identifying Attractive Market Segments Market Research This involves gathering data through surveys focus groups market reports and competitor analysi...View the full answer

Marketing For Hospitality And Tourism

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