List and discuss the major bases for segmenting consumer markets.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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List and discuss the major bases for segmenting consumer markets.

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Segmenting consumer markets is the process of dividing a broad market into distinct groups of consumers who share similar characteristics and needs Th...View the full answer

Marketing For Hospitality And Tourism

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