Explain relationship marketing and loyalty programs.
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Explain relationship marketing and loyalty programs.
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Relationship Marketing Relationship marketing is a business strategy that focuses on building and maintaining longterm relationships with customers Unlike traditional transactional marketing which emp...View the full answer
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Diane Joyce Pastorin
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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