Explain the nature of personal selling and the objectives of the sales force.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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Explain the nature of personal selling and the objectives of the sales force.

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Nature of Personal Selling Personal selling is a facetoface or virtual interaction between a salesperson and a potential customer with the goal of bui...View the full answer

Marketing For Hospitality And Tourism

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