Explain the purpose of a marketing plan.
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Explain the purpose of a marketing plan.
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The purpose of a marketing plan is to outline a comprehensive strategy and set of actions that a business or organization will undertake to achieve its marketing goals and objectives It serves as a ro...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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