Explain why many people are willing to pay more for branded products than for unbranded products. What

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Explain why many people are willing to pay more for branded products than for unbranded products. What does this tell you about the value of branding?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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