Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas

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Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:02 AM

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Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas

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Marketing For Hospitality And Tourism

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