Identify and define the external factors affecting pricing decisions, including the effects of the market and demand,

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Identify and define the external factors affecting pricing decisions, including the effects of the market and demand, competition, and other environmental elements.

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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