Interview the head of a tourism service suppliers marketing or sales department to find out the segments

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Interview the head of a tourism service supplier’s marketing or sales department to find out the segments targeted and the relative importance of each of these segments to overall profitability.

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Tourism The Business Of Hospitality And Travel

ISBN: 9780134484488

6th Edition

Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor

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