Interview the head of a tourism service suppliers marketing or sales department to find out the segments
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Interview the head of a tourism service supplier’s marketing or sales department to find out the segments targeted and the relative importance of each of these segments to overall profitability.
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Related Book For
Tourism The Business Of Hospitality And Travel
ISBN: 9780134484488
6th Edition
Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor
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