Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?

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Marketing control is a crucial element of a marketing plan and is considered an essential managerial exercise It involves the process of monitoring ev...View the full answer

Marketing For Hospitality And Tourism

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