Less than a third of new-product ideas come from the customer. Does this percentage conflict with the

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Less than a third of new-product ideas come from the customer. Does this percentage conflict with the marketing concept’s philosophy of “find a need and fill it”? Why or why not?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:02 AM

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Less than a third of new-product ideas come from the customer. Does this percentage conflict with the

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Marketing For Hospitality And Tourism

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