Marketing borrows ideas from fields of study other than business. What other areas of social sciences do

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Marketing borrows ideas from fields of study other than business. What other areas of social sciences do you think are relevant to the study of marketing?

In what ways does this knowledge help marketers become effective?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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