Mobile marketing involves any type of marketing messagevoice, text, image, or videodelivered to a handheld device such
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Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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