Providing quality car rentals in tourist hotspot destinations around the world can be a lucrative area of
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Providing quality car rentals in tourist hotspot destinations around the world can be a lucrative area of the tourism market. In most cases, the distribution channel is direct with the reservations and purchases being made directly between the rental company and the final customer. What are the alternative distribution channels and what are the disadvantages of taking a different approach?
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While direct bookings are popular for car rentals in tourist hotspots several alternative distribution channels offer different potential benefits and drawbacks Alternative Distribution Channels Onlin...View the full answer
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Keziah Thiga
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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