Describe the components of a companys total promotion mix.

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Describe the components of a company’s total promotion mix.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Describe the components of a companys total promotion mix.

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A companys total promotion mix consists of various components that work together to communicate with the target market build brand awareness and persuade customers to purchase products or services The ...View the full answer

Marketing For Hospitality And Tourism

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