Why is franchising such a fast-growing form of retail organization?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Why is franchising such a fast-growing form of retail organization?

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Franchising has become a fastgrowing form of retail organization due to several key reasons 1 Expansion Opportunities Franchising offers a rapid and costeffective way for retail businesses to expand t...View the full answer

Marketing For Hospitality And Tourism

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