Sensory marketing is a growing marketing strategy aimed at captivating the senses of prospective consumers. Of the

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Sensory marketing is a growing marketing strategy aimed at captivating the senses of prospective consumers. Of the five senses, which one works the most for you when experiencing the following service places?

a. restaurant

b. hotel

c. theater

d. hospital

e. spa salons

f. shopping malls

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Related Book For  book-img-for-question

Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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