Site name: Top 100 Restaurant Chains URL: http://www.technomic.com/Resources/Industry_Facts/dynTop_100.php Background information: This site lists the top chain restaurants and is updated each year. It includes changes in sales from the prior year.

Exercises:

a. Explore Web sites from three independent restaurant sites in your area and three chain restaurant sites from the “ Top 100” list. Describe the differences and similarities among the independent and the chain groups.

b. After reviewing their Web sites, is there a significant difference between the “look and feel” of the chain Web sites and the independent operator’s Web sites?