Technological channels such as booking Web sites and intermediaries for hospitality industries are an efficient tool for

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Technological channels such as booking Web sites and intermediaries for hospitality industries are an efficient tool for channel management. However, there could be threats and dangers in this kind of channel.

What are the possible dangers of online channels for hospitality and tourism industries?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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