What are internal and interactive marketing? Give an example of how a specific firm or organization might
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What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
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Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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