What are the benchmarks used to evaluate media? What do reach, frequency, and impact mean in media

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What are the benchmarks used to evaluate media?

What do reach, frequency, and impact mean in media evaluation?

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Marketing Hospitality

ISBN: 9780471348856

3rd Edition

Authors: Cathy H C Hsu, Tom Powers, Thomas F Powers

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Question Posted: Jul 20, 2024 06:03 AM

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What are the benchmarks used to evaluate media? What do reach, frequency, and impact mean in media

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Marketing Hospitality

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