What is a marketing brief, and why is it important to the marketing process?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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What is a marketing brief, and why is it important to the marketing process?

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A marketing brief is a vital document that communicates important information about a specific marketing project to all the people involved in it It is a comprehensive document that highlights the obj...View the full answer

Marketing Health Services

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