Why did the healthcare industry not historically view customers or patients as consumers?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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Why did the healthcare industry not historically view customers or patients as consumers?

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The concept of patients as consumers is a relatively modern one Historically the healthcare industry ...View the full answer

Marketing Health Services

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