Go to humansatheart.com and then click improv. Pick one of the scenarios and have ten members of

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Go to humansatheart.com and then click improv. Pick one of the scenarios and have ten members of the class join in. Conduct the exercise. Assume that, upon completion of the exercise, you are going to conduct a focus group. What impact do you feel the improv would have on the focus group?

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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