Marketing Research(12th Edition)

Authors:

Carl McDaniel Jr, Roger Gates

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ISBN: 1119716314, 978-1119716310

Book publisher: ‎Wiley

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Book Price $64.37 : The 12th edition of 'Marketing Research' by Carl McDaniel Jr. and Roger Gates is a comprehensive guide to understanding the intricacies of contemporary marketing research. This book meticulously addresses the methodologies required to conduct robust research in a rapidly evolving market. It covers an array of topics such as data collection methods, survey design, and advanced analytics, providing readers with practical tools to implement these strategies effectively. By delving into these processes, the book serves as both an educational resource and a practical guide for professionals and students alike. It features a detailed table of contents, mapping out the journey through the marketing research landscape. Within its pages, the solution manual is an invaluable component for students, offering detailed guidance on problem-solving which is crucial for grasping complex concepts. Furthermore, the answer key provided is essential for those who wish to self-study and verify their understanding of the material. This edition has been received positively for its clarity, relevance, and applicability, making it a vital text in the marketing domain. The breadth of topics covered ensures a thorough grounding in both qualitative and quantitative research techniques, making it indispensable for anyone aiming to excel in the field of marketing research. Designed with learners in mind, cheap resources accompany the text for an accessible learning experience.

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Customer Reviews

Trusted feedback from verified buyers

Jeffrey Webb

5.0

Reviewed In Indiana

• February 19, 2025

Needed this for my course MKTG 321: Marketing Research Methods and picked it up free which was awesome. the stuff inside actually makes a lot of sense and helps with understanding surveys and data, which is where a lot of people get stuck so...yeah it helps a lot with the homework. haven’t read everything but the chapters i focused on were pretty clear. felt like i got it quick too and the book looks brand new. overall pretty good for what it’s worth especially when you snag it free like i did.

Penelope Holt

5.0

Reviewed In Texas

• January 13, 2025

Grabbed this free for my The University of Dallas class and gotta say, the book looks really clean and feels sturdy which surprised me for a freebie. i haven’t tackled all the chapters yet but the intro stuff I peeked at makes sense so hoping it stays like that. it showed up super quick too, less than 3 days or something. packing was solid so no ripped pages or anything weird. happy it’s here cause the class stuff asked for it and it seems like it’s gonna help without being a total headache so far.

Elise Proctor

5.0

Reviewed In Pennsylvania

• November 19, 2024

My copy just came in for my MKTG 300: Marketing Research Methods class and it was free, which feels like such a steal. Haven't had a chance to read much but the cover and pages look solid and clean. Pretty happy about how fast everything showed up compared to other school books.

Hazel Clarke

5.0

Reviewed In New Jersey

• November 18, 2024

Been using this for my Pace University marketing class and honestly it’s been helpful so far, especially since it was free. The sections I’ve read explain surveys better than I expected and aren’t too confusing. The book’s in great shape too, feel like I lucked out getting it without paying.

Roger Barber

5.0

Reviewed In California

• April 28, 2024

Surprised how quickly this Marketing Research book showed up for my University of La Verne Valley class—like two days tops. The cover and pages all feel solid, nothing bent or weird which was great since I got it free. Haven’t delved much beyond flipping early chapters yet but looks like it’ll make class stuff easier to follow, especially with data and surveys. The layout’s pretty clean and helps find things quick too. Didn’t expect much from a free book but this one’s not half bad at all, really happy about it.

Elliot Bowen

5.0

Reviewed In United States

• October 2, 2023

As someone new to marketing, I found this book to be invaluable. The authors laid out even the intricate parts of marketing research with clarity and simplicity. The writing is engaging, which is quite rare for textbooks! It also arrived quickly and was well-packaged. A stellar buy!

Justin Newman

5.0

Reviewed In United States

• September 15, 2023

I bought the 'Marketing Research, 12th Edition' for my marketing course, and it's a fantastic resource! The examples are current and incredibly relevant to today's market. It's well-structured, making complex topics accessible. Thanks to my membership, I snagged a sweet discount! The book arrived in perfect condition and on time. Highly recommended for students and professionals alike!

Autumn Mercer

4.0

Reviewed In United States

• August 21, 2023

This book is a solid foundation for anyone studying marketing research. It nicely balances theory with practical applications. The chapters on data analysis are particularly useful. It came swiftly after I ordered it, and I benefited from a discount with my subscription. Although a bit dense at times, it's definitely worth a read.

Charlotte Holt

3.0

Reviewed In United States

• July 30, 2023

Gets the job done.

Marketing Research(12th Edition)

Authors:

Carl McDaniel Jr, Roger Gates

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